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My research focuses on the time series forecasting and operational research. My main past research contributions are i) forecasting with limited and no historical data ii) forecasting demand sales of new product. I am using Bass Diffusion Model (BDM) which is the common method in forecasting the demand of new product in term of sales. Currently, I am working on forecasting with input output model by Liontief. Besides dealing with limited data, I also interested in forecasting with big data and use other time series methods such as Box-Jenkins, ARIMA, and regression and other qualitative forecasting methods.

☏ +6095492364
✉ atikahabu@ump.edu.my